work experience
Product Manager Core Services
Aug 2022 - Present
PubNub
San Francisco, California
• Increased revenue from base fee customers by 50%, as measured by a price adjustment from $49.99 to $98 and optimizing package features across tiers for the entire PubNub platform.
• Launched the new MVP BizOps Product, as measured by successful deployment of front and back-end capabilities (User, Channel, Membership, and Presence Management) by leading requirements gathering, development, and testing.
• Decreased monthly costs by $20K, as measured by migrating existing customers to new services (Access Manager V3, Channel Group, Push FCM) and deprecating outdated services (Object V1, TLS 1.1), coordinated with sales and solution architecture teams.
• Increased adoption of additional PubNub services by improving the onboarding flow for new customers, as measured by enhanced descriptions and configurations for services beyond Publisher, Subscriber, and Presence.
Senior Product Manager
May 2021 - Aug 2022 (1 year, 3 months)
MediaAlpha
Los Angeles, California
• Improved the users’ conversion for Publishers by creating and implementing new flows on the front end that streamlined the user experience of collecting PII information
• Implemented a new form and flow to the optimization tools offered to Publishers by integrating the TransUnion’s API for address and household user verification
• Launched a new embedded widget to the optimization tools offered to Publishers by installing the Canopy’s SDK for insurance login credentials that retrieved the full auto policy of users and improved the data of each lead created
• Enhanced the response data of the Saving Alert API by adding additional requests and responses of other API’s which helped Publishers to increase their CTA for their websites and mobile apps
• Expanded Advertiser’s retention and revenue by designing and implementing a new system method to create and manage campaigns via API access so that Advertisers can automate and manage their campaigns
• Increased call revenue for the health vertical by conducting A/B testing with different iterations at the click to action on the thank you page
Product Manager
May 2017 - Apr 2021 (4 years)
Enervee
Culver City, California
• Enhanced Enervee’s internal API’s process by moving from a monolithic architecture to a microservice architecture where new API’s process needed to be mapped in order to improve the response time of each process.
• Improved the conversion rate for downstream Rebate by adding an instant user verification on the front end which allows users to get the best possible rebate for their purchases.
• Increased user engagement for the website activity by developing new intel and usage reports that contain all tracking events for each action a user takes in the MarketPlace.
• Decreased the downside of our API’s by creating several frontend and backend tests to monitor the performance and response time of each API call for all of our services.
• Increased profit for each website by launching a new Checkout product which included the design, map, and development of all the API’s calls required to validate a user and finish transactions.
• Increased the margin of Rebate Processing for Enervee by improving the data captured on the Rebate form and reducing the number of invalid submission for Rebate claims.
• Decreased the infrastructure cost of our IT department by moving our services from AWS servers to a Kubernetes environment where each service auto-spin new pods to handle the traffic.
Technical Product Manager
Oct 2015 - May 2017 (1 year 8 months)
Neustar
Santa Monica, California
• Improved user experience of the Decision Cloud Software by gathering and providing constant client feedback to developers.
• Ensured correct functionality of Marketing Media Mix Simulation and Optimization’s calculations by running a user acceptance testing (UAT) of new code release.
• Updated Jira bug report and Clarizen project status by testing (QA), debugging and reporting any bugs or actions needed for current code releases of the Decision Cloud Software.
• Refreshed scenarios and tableau reports as needed by configuring the Decision Cloud software with new data stack, coefficients and marketing mix models.
• Increased clients’ adoption of the Decision Cloud Software by providing ongoing online / offline training to users on how to create scenarios and maximize their return on investment (ROI).
• Customized the key performance indicator (KPI) results of the Decision Cloud Software for each client by learning the client’s business model, variables and reporting structure (HULU, SunTrust, TWC, Fossil and Citrix).
Product Manager Reporting
Jun 2012 - Oct 2015 (3 years 5 months)
Sigue Corporation
San Fernando, California
• Proposed a solution of a new product for users reporting needs by analyzing their pain points collected from users’ feedback, focus groups and internal meeting.
• Obtained approval for funding to develop iPhone App, Website and Windows Desktop App by defining and presenting the product vision and roadmap to stakeholders.
• Documented the product specification and features for the app across platforms by creating wireframes and workflows using InVision software.
• Defined business rules and functional requirements for the app across platforms by converting product requirements into user stories using pivotal tracker software.
• Tested user acceptance of product by launching a minimum viable product (MVP) of the Windows Desktop App to a small group of users and gathering their feedback.
• Assured app functionality by testing (QA) on all new and existing modules and features for the app across platform.
• Released new version and features for the app across platforms by pushing tested code available in github into a production environment.
• Increased user engagement and adoption of the app by developing training materials and tutorial webinars.
• Launched the iPhone app (MIS Toolbox), Website (www.myvitalfactors.com) and Windows desktop app to be used internally in the company, by successfully managing the whole product development process for each platform.